Under the RBC's Corporate Citizenship, Future Launch represents RBC’s largest ever commitment to a social issue. With the funding of half a billion dollars, the goal is to help Canadian youth aged 15-29 struggling for opportunities to find employment and elevate the Canadian economy.
This was the answer to my question "So am I allowed to care about the minority representation?". This served as the foundation in which our project would be built on. We had 4 months to research, ideate, prototype, iterate and pitch our solution to key executive stakeholders of the organization.
Lumii interaction samples: Greeting & Conversation
As the UI/UX Design and Research Lead, I was tasked with designing the co-design sessions for gathering user experience data about young people's struggles and major pain points in seeking employment. We conducted semi-structured interviews with young people and followed with a collaborate co-design session that aimed to extrat the user's stories.
We created personas and tested out assumptions that validated Lack of Experience and Uncertainty as main culprits for pain points. We matched these primary data sets with secondary research by investigating the current products and services that help the youth find employment through a Competitive Analysis (also known as environmental scans, horizon scans or market intelligence).
Competitive Analysis of products and services that aims to help youth acheive employment
Based on our reserach, I divided the job seeking process by stages Experience, Self-Discover, Market Yourself and Apply. By scanning the existing solutions out there we were able to find that there was an area in the user's journey that needed improvement: Self-Discover. Thus Lumii was designed to help youth self-discover their past experiences and help market them for a successful future.
Our Lumii Team
At the end of our project we pitched our solution to key stakeholders, and our product was incorporated into Future's Launch's 10 year plan to invigorate the Canadian economy by supporting the youth talent.
If you would like to learn more about the process behind Lumii, feel free to email me.